Custom App Builder
An app built for your shop that learns who to call, when, and what to say.
We build a custom app around your own sales history, then keep teaching it every month. It tells your team which customers to reach out to, the right moment to do it, and the note most likely to land. It also tells you when to leave someone alone.
every week, your team gets
Whether to reach out
Not every customer needs a note. It spots who is doing fine on their own, who is drifting away, and who just heard from you, so nobody gets pestered.
When to reach out
It learns each customer's rhythm: when they usually reorder, and when they have gone quiet longer than usual.
What to say
It drafts a short note in your voice and picks the kind that has worked with customers like this one: a thank-you, a check-in, a reminder or the ask.
A person on your team always reviews and sends. The app never contacts a customer on its own.
it gets smarter every month
Bring your sales history.
An export from your shop software is enough to start. Later we can connect QuickBooks, Square, Shopify or your print software directly.
Your team sends the notes.
One click marks a note as sent.
It watches what happens.
Who replied, who reordered, who went quiet.
Next week's picks get better.
It keeps what worked and drops what didn't, for your customers only.
A plain report every month
What it learned, what it suggested, what your team sent, and the orders that came back. No jargon, and every number shows its math.
built for your shop, not everyone’s
Big CRMs charge for hundreds of features you will never open, and they know nothing about your customers. Your app has only the screens your team uses, speaks your shop’s language, and is trained on your customers alone. When you want something changed, you ask us, and it gets changed.
A good fit if you
- Have a few hundred business customers who reorder
- Run a print and sign shop, promo products, catering, rentals, uniforms, florists or a similar business
- Know repeat customers matter, but nobody has time to work out who to call
your data stays yours
- Your own private database, never shared with other clients
- Never sold, and never used to train anything for anyone else
- The AI sees only what it needs to write a note: a customer's name and buying pattern
- Export everything, any time, as a spreadsheet
built on Ladder
Custom App Builder grows out of Ladder, our customer-outreach app, which we first built with a print and sign shop owner.
how we start
A 30-minute call about your shop and your customers.
You send a sales export. In about a week we show you a first list of who to reach out to, built from your own data.
We build your app in about 3 weeks.
It starts learning, and we keep improving it every month.