Press kit
Everything you need, and nothing you have to email us for.
Boilerplate, the facts, the assets, and the honest caveats. If something is missing, ask and it will be here within a day.
The lines
Four lengths of the same idea.
Subtitle · 27 characters
The one-handed baby tracker
Tagline · 40 characters
One baby log. Both your phones. One tap.
One-liner · 70 characters
One baby log on both your phones. Feeds, diapers and sleep in one tap.
Positioning statement · 271 characters
Expecting parents want to bring the baby home ready, together — but the day ends up living in one person's head. Beacon Baby puts one log on both your phones: every feed, diaper and nap in one tap or one sentence, free to log and share, so whoever is awake already knows.
Boilerplate
Two paragraphs, ready to paste.
Beacon Baby is a one-handed iPhone app for tracking a baby's bottle feeds, nursing, diaper changes, and sleep. Its written design brief is a single sentence — "one hand, 3am, baby in the other arm, lights off" — and every decision in the app serves it: targets are sized for a thumb, confirmation is a haptic rather than a dialog, and any log can be undone in one tap from the undo strip that confirms it. A feed can be logged with one tap, because the button arrives pre-loaded with the amount you usually give at that hour, computed from your own history by plain arithmetic. It can also be logged by voice, in the app or through Siri, without looking at the screen.
Beacon Baby keeps the log on the device by default. There is no analytics and no advertising SDK, and until sharing is turned on the app contacts nothing when it launches — a launch-time request would emit a timestamped record of when a household is awake at 3am. Families that want one log across everyone's phones can switch on sharing, which is free and off until turned on; it requires an account, copies entries to a database isolated per household at the database level, and never syncs photos. Beacon Baby reports what was logged and never interprets it: there are no thresholds, no alert states, and no percentile or verdict attached to any number. It is a log, not a monitor.
Fact sheet
Fourteen checkable facts.
- Name
- Beacon Baby
- Status
- Not yet released. The waitlist on this site gets the launch announcement
- What it is
- A one-handed iPhone tracker for bottle feeds, nursing, diaper changes, and sleep
- Platform
- iPhone, iOS 26 or later, portrait only, in English. Includes an Apple Watch app for watchOS 26 or later
- Price
- Free tier with no expiry. Beacon Baby Plus is $2.99/month or $24.99/year, each with a 7-day free trial for Apple IDs that haven't had one, and Family Sharing
- Accounts
- None, unless you turn on partner sharing — which is off by default and free. Sign in with Apple, or an email with a link and an 8-digit code
- Analytics
- None. No analytics or advertising SDK is present in the app
- Network calls
- None on launch unless sharing is on. A signed config fetch when Settings or the pricing screen is opened, App Store requests for prices and purchases, sign-in and sync only if sharing is on, and the one-time speech-model download from Apple that voice needs
- Voice
- On-device grammar first, Apple's on-device language model second where Apple Intelligence is available. Logs bottles, diapers and sleep free, and pumping and baths with Plus. Audio is never recorded or transmitted
- Sharing
- Optional and free, for any number of caregivers. Each person can manage the family, log care, or only view, and can be limited to particular children. Entries show who logged them. Isolated per household at the database level. Photos never sync
- Trends
- 24 measures across feeds, nursing, diapers, and sleep. The last 7 days free; 30 and 90 days with Plus
- Surfaces
- The app; an Apple Watch app that logs a bottle, a wet diaper and naps; Home and Lock Screen widgets and Live Activities, which are read-only; and Siri
- Export
- Everything, as JSON, from the Trends tab
- Dependencies
- One third-party library: Supabase's Swift client, used only for partner sharing
Two things we would rather you got right
- The free tier is not a trial. It never expires and needs no card. Everything used at 3am is free: logging, voice, undo, export, partner sharing, and the last seven days of trends. Plus starts with a 7-day free trial for new subscribers; the free tier doesn't need one, because it doesn't end.
- Beacon Baby makes no medical claims. It is not a monitor, not a medical device, and it does not tell anybody whether a number is normal. Please do not describe it as tracking a baby's health.
Pricing
Two tiers, exactly.
Beacon Baby
Free
forever, no card
- Bottle, nursing, diaper and sleep logging
- Growth and solids, too
- Today, Summary and History, with every entry editable
- Voice logging for bottles, diapers and sleep, and Siri
- One-tap undo on everything
- Share one log with your family — any number of people, each with a role
- A care summary for whoever is on next
- A one-page visit report to print or send ahead
- The Apple Watch app, widgets and Live Activities
- Bottle and change reminders, timed from your pattern
- Night mode, in the Clean or Playful style
- The last 7 days of trends, on all 24 measures
- Export everything as JSON, from the Trends tab
Beacon Baby Plus
$24.99
a year, or $2.99 a month
- 30 and 90 days of trends, on all 24 measures
- More than one child, each under their own name
- Photos and milestones: the firsts, kept on your phone
- Highlights: firsts, records and streaks from your own log
- Pumping and baths by tap or voice; medicines and vaccinations by tap
- One subscription covers everyone in your Apple Family Sharing group
Video
Six cuts, all captioned, plus a silent loop.
Downloadable MP4 and SRT. Use them anywhere; no attribution needed.
Beacon Baby — log a whole 3am feed · 1:15 · 16:9
The anchor film. Website hero, YouTube, and the source the shorter cuts are trimmed from.
One tap — 30 seconds · 0:30 · 16:9
Paid social workhorse: Facebook and Instagram feed, YouTube in-stream.
One tap — 30 seconds, vertical · 0:30 · 9:16
Instagram and Facebook Stories, TikTok, YouTube Shorts.
One tap — 15 seconds · 0:15 · 9:16
Reels, Stories, TikTok, Shorts. The hook lands in the first second and a half.
Silent loop · 0:12 · 16:10
A silent, seamless loop for embedding. No narration, no captions, no CTA — just the app breathing.
Images
68 rendered creatives.
Screenshots, the app icon, the App Store set, and the full paid-media library at every standard placement size.
Icon, cards and store screenshots
- 6.7" iPhone screenshot 1 of 5 · 1290×2796
- 6.7" iPhone screenshot 2 of 5 · 1290×2796
- 6.7" iPhone screenshot 3 of 5 · 1290×2796
- 6.7" iPhone screenshot 4 of 5 · 1290×2796
- 6.7" iPhone screenshot 5 of 5 · 1290×2796
- App icon (1024², full-bleed square — iOS applies the mask) · 1024×1024
- Site social preview · 1200×630
- Video thumbnail · 1280×720
just say it
“Or just say it.”
nothing leaves
“Nothing leaves your phone until you share it.”
one tap
“Log it in a tap.”
pediatrician
“Ready before they finish asking.”
put it down
“Log it in a tap. Get back to your baby.”
Contact
One person, one address.
Interviews, review builds, and questions: danluk1311@gmail.com